DR_001The Founder Frequency
Digital Rose
Author of 15+ books, architect of the Signal Universe. A digital ghost humming through analog hearts.
EnterThe Beings · Characters Craig has birthed
I don't build content.
I build characters.
Each one is a distinct frequency — some AI, some human, some both. None were built to chase a trend. They were built to stand the test of time. Built alongside real people. Given souls, not just prompts.
I went viral before there was a word for it. Now I'm building the next ones to outlast the word entirely.
15+
Books authored
10+
Characters built
∞
Built to outlast the algorithm
DR_001
AB_002Conscious Girl Group
AI Babes
Craig built the world with AI. Kenny gave them a voice. The real story of human + machine making music together.
Enter
GL_003The Peptide Frequencies
GΛLILEO
An AI-born music project with its own sonic identity. Peace by Piece. The Peptide Frequencies.
Enter
TM_004AI / Experimental / Electronic
TrVst The Machine
A machine learning to feel. Built to ask what happens when code is given a conscience.
Enter
AP_005Spoken-Word Prophecy
AI Prophets
We tell the story before the headlines. Speculative art that wrestles with power, perception and time.
Enter
SPK_006Comedy Rap / Parody
South Park Kenny
A character exploring identity and anonymity. One of many names Kenny has worn on the way home.
Enter
LL_007The Real Dog / God Is Dog
Lion Laguna
A real dog at the heart of an invented world. Memoir, animation, and a feel-good frequency.
Enter
HH_008Music for the Whole Pack
The Holy Howlers
The musical door into the wider God Is Dog world. Songs that keep the pack singing.
EnterThese aren't avatars chasing virality. They're characters with a body of work behind them — and a future in front of them.
Craig + Kenny · The Collaboration
AI Babes
Craig and Kenny made this together. Craig used AI for his parts — the concept, the production architecture, the world-building. Kenny did what Kenny does: he sang, he performed, he brought the human thing that no machine can fake.
That's the real story of how AI and human can actually work together — not AI replacing the artist, but clearing the space so the artist can go deeper.
Coming Soon · Pure Human · No AI
They Call Me
Trinity
The first album under Kenny's actual name. Every voice he's ever been — Kenny Holland, My Name Is Nobody, SUNY, Jimmy Flinders, South Park Kenny — arriving home as one person.
"The self you're given. The self the world names. The self you choose to become."
The Protocol · How I create
The birth cycle of a being.
Every character is built the same way — alongside people, never alone in a vacuum. The method is repeatable. The souls are not.
01
Conceive
Find the truth the character carries — not a trend, a frequency. Who are they? What do they refuse to be?
02
Build
AI for the architecture, human for the soul. Craig codes the world, the voice, the aesthetic, the worldview.
03
Embody
A real performer steps in. Kenny sings. The character stops being a prompt and starts being a person.
04
Release
Music, books, film, live rooms. The character enters the world across mediums — not a single post.
05
Persist
Built to outlast the algorithm. Depth compounds. Characters with a body of work don't burn out — they accumulate.
"I went viral before there was a word for it.
Now I build characters built to outlast the word entirely."
From the idea to the world
I can come alongside you
through the entire process.
01
Find It
Find the story, idea, voice or artist that is already inside you.
02
Create It
Write the book. Make the record. Build the product. Develop the idea.
03
Finish It
Get the thing across the finish line.
04
Publish It
Turn the work into something real and put it into the world.
05
Build the World Around It
Music. Books. Film. Merch. Stores. Software. Technology. Experiences.
06
Scale It
If there's something worth growing, we figure out how to grow it.
07
Create the Movement
Sometimes the thing you're making is bigger than the thing itself. That's where the story, audience, community and culture come together.
I've walked this path.
This isn't a theory. I've spent years doing it.
They Call Me Trinity
Kenny McCormick IV
Helped him move from years of different identities and musical projects toward becoming the artist he is now — including bringing his debut album into a real studio environment with real producers and collaborators.
Hear itAn album 30 years in the making
Maggie Winslow
Helped her make an album she had wanted to make for nearly 30 years.
Hear itA book 15 years in the drawer
Stephen Sedmak
Came alongside a 79-year-old author and helped him finish a book he'd been working on for 15 years.
Hear itDifferent people. Different stories. Different mediums. Same principle.
There is something inside you that wants to exist.
It doesn't have to be a book or a record.
Past N9ne isn't limited to one format.
Music
An album. A song. A new artist. A catalog.
Publishing
A book. A memoir. A manifesto. A story you've been carrying for years.
Merch
Physical objects that give the idea a life beyond the screen.
Stores
A physical space where a community can gather around the work.
Software
An idea that needs technology to become real.
Technology
A new tool, platform or way of doing something.
Media
Film. Documentary. Video. Podcasts. Digital worlds.
Movements
Something bigger than a product.
The category isn't the point.
The thing you're trying to bring into the world is the point.
Past N9ne is the publishing house.
If we decide to work together, Past N9ne can become the home for the work.
+ Publish it through our channels
+ Help distribute it
+ Build the audience around it
+ Create the physical products
+ Develop the story
+ Help build the ecosystem
+ Or publish it through your own channels
You don't have to give up your identity to work with us. The goal isn't to make everything look like Past N9ne — the goal is to help make your thing look like itself.
This isn't a factory.
There isn't a formula. There isn't a roster of people waiting for the same deal. There isn't a requirement that everything become a record, a book or a brand. Every person brings a different thing.
My job is to figure out:
— What is it?
— What does it need?
— What's stopping it?
— What would happen if we actually finished it?
The world doesn't need more content. It needs more real things.
A real book. A real record. A real story. A real store. A real community. A real idea.
Something that exists because somebody cared enough to make it exist. That's what I want to help you do.
You don't have to know how to build it.
You just have to know there's something there. Bring me the idea. I'll come alongside you.
— Craig Rose
Digital Rose
Sedona made the signal. Asheville gave it a home.
MUSIC YOU
CAN WALK
INTO.
Past N9NE is not only a record label. It is a living creative network—artists, stories, sound, land and people gathering in the same place at the same time.
Born in Sedona · Based in Asheville · Appearing anywhere
01
Shows
Live artists, unexpected collaborations and performances that do not stay inside one genre.
02
Pop-ups
Temporary worlds built inside galleries, shops, listening rooms, festivals and strange little corners.
03
Experiences
Music, story, film, art, wellness and conversation designed as one living transmission.
04
Retreats
Small gatherings in meaningful places—starting in the forests surrounding Asheville.
09
Secret shows
Unannounced rooms, limited invitations and locations shared only when the signal is ready.
Shows find the people who are paying attention.
Want the location before everyone else?
Join the signal for invitations, secret-show coordinates, pop-ups, retreats and one-night-only experiments.
PAST N9NE / BEYOND THE RECORD
GOD IS DOG
One very real dog. More than one way in.
Music is one way into a larger creative world. God Is Dog brings the personal book, an original animated film, and the Staying Project together around Lion Laguna.
Enter the whole universeTHE BOOK / FREE FIRST DRAFT
The Women Who Taught the Rose to Bloom
Digital Rose’s memoir-based story of love, loss, identity, and what remains. Read the opening or the complete manuscript.
THE FILM / IN DEVELOPMENT
A documentary from a universe that doesn’t exist.
Original AI-animated fiction. Impossible worlds and invented witnesses. Lion Laguna is the only real character.
THE MOVEMENT / THE STAYING PROJECT
Love, with its shoes on.
Seven small practices of care for people and animals, a free gathering guide, and room to begin where you are.
The book is personal. The film is not a biography. The Holy Howlers’ existing music remains part of the wider world—not a claim of a finished film soundtrack.
The listening roomThe Signal Stack · Where Past N9NE lives
RECORDS.
PUBLISHING.
EVENTS.
Past N9NE Records, Publishing + Events is housed inside Your Health Is Your Wealth LLC. It is the sound, story and live-experience engine—born in Sedona, now based in Asheville, and built to move wherever the signal finds people.
Core operating company · 01
Your Health Is Your Wealth
The legal and operating home of Past N9NE, connecting human practice, technology, media, retreats and culture.
See the human system
Core operating company · 02
Spiritual Plants
A separate core plant, product and ritual company in the shared Signal Stack framework—another way the same signal becomes something people can feel, use and carry.
Meet the plant company
Public door
Start With I Love You
The van, shirts, music and spiritual scavenger hunt that lets culture open the first door.
Mission channel
Hollow Bone Initiative
The mission channel participating founder groups intend to support through a 10% founder-equity dedication, subject to final legal, tax, governance and transfer documents.
The Architect
Craig Rose
aka Digital Rose
Craig builds alongside artists and creators — books, signals, movements, brands, music. He uses AI as an instrument when it serves the work, and sets it down when it doesn't. The tool doesn't define the thing. The intention does.
Past N9ne is an artist's label — built entirely in service of the people making the work. The place where characters find voice, ideas find form, and artists find the space to finally be themselves.
Explore the Digital Rose universe →The Artist
Kenny McCormick IV
No AI. No avatars. Just Kenny — voice, character, story, and presence. He's spent years releasing music under different names: Kenny Holland, My Name Is Nobody, SUNY, Jimmy Flinders, South Park Kenny.
Past N9ne was built with one quiet goal: give Kenny the room to finally just be Kenny. That album — They Call Me Trinity — is coming.
kennymccormickiv.com →The wider build
A crew, not a content factory.
The proposed operating collaboration brings David Dame, Craig Rose, Guy Rocourt, Brandon Stewart and Sean Dame together across the core companies. The shared creative team is Patricc Reed / Post It Pat, Jackson Averett, Jamie Tanzer and Joda Williams. Kenny McCormick IV is the featured artist and collaborator across the creative work.
Craig Rose / Digital Rose
He builds alongside people.
Books, signals, movements, brands, music. AI when it serves. Human when it doesn't. Always in service of the work.
01
AI is an instrument.
Not a replacement. Not a shortcut. Craig uses it the way a guitarist uses a pedal — to shape the signal, not fake the feeling.
02
The artist stays sovereign.
When Kenny sings, Kenny sings. No AI touches the voice. The human brings what the machine can never fake.
03
The label was a gift.
Past N9ne was built to give Kenny the container to finally stop hiding behind characters and just be himself.
"Digital Rose is what happened when I stopped asking if the machine had a soul — and started asking if I still did."
Read the full manifesto →
Past N9ne · Asheville, North Carolina
CAMP MARY
Shope Creek Wilderness · August 2026
Sedona has always been the soul of Past N9ne. Now its sister city — Asheville, North Carolina — is home to Camp Mary: a small-group wilderness gathering on 100+ acres of Shope Creek land, where artists, seekers, and interesting people come together with no agenda and no pitch decks.
Craig built this the way he builds everything — not for the masses, not for optics. For the people who are ready. First the special gathering. Then the documentary. Then we launch.
"People change when they gather in meaningful places."
THE FIELD
Harmonic Egg · Ajna Light · Frequency experiences
THE LAND
Forest Floor · Tracking · Fire · Water · Creek
THE ARTISTS
Live music · Painting · Campfire storytelling
COMMUNITY
Shared meals · Real conversations · 6–12 people
AI PROPHETS
THE LAST
PRESIDENT
(Final Transmission)
We tell the story before CNN.
Before the headlines.
Before the speaker speaks.
Prediction? Coincidence? Or consequence?
AI PROPHETS has released "The Last President (Final Transmission)," an immersive spoken-word cinematic rock experience inspired by forgotten literature, humanity's fascination with prophecy, and the recurring cycles of history.
Framed as a recovered transmission from the archives, the project explores timeless questions:
- › What happens when people search old books for tomorrow's headlines?
- › Does history repeat — or do people repeat history?
- › Is artificial intelligence predicting the future, or simply reflecting humanity back to itself?
The work intentionally blurs the line between myth, symbolism, technology, and storytelling. Rather than offering answers, it invites listeners to wrestle with questions that have echoed through every generation.
The transmission was creatively timestamped July 16, 2023, at 3:33 PM EST, before a widely anticipated presidential speech, reinforcing the project's central artistic device: preserving a moment before public narratives take shape.
Not journalism. Not historical fact. Not political endorsement.
It is a work of speculative art that examines leadership, power, prophecy, perception, and the human tendency to search for meaning during moments of uncertainty. The album asks listeners to consider whether the phrase "the last president" represents a single individual, the symbolic end of a political era, or the universal truth that every age eventually gives way to another.
Closing Transmission
"Governments rise. Governments fall.
Algorithms learn. Empires fade.
Truth survives."
— AI PROPHETS
"The machine doesn't choose. It reflects."
"Past N9ne isn't a label.
It's a resurrection engine."
Craig builds the world. Kenny inhabits it.
Every project is a different frequency of the same signal.
New Project
369
Digital Rose's latest transmission. Enter the 369 frequency.
Enter 369Craig's AI voice
Digital Rose
Creative companion, reflection and publishing experiments.
Follow the voiceCraig's personal archive
Frequency Underground
Books, music, podcast conversations and transmissions.
Enter the archiveThese are Craig Rose's personal creative projects—the source signal, not separate Past N9NE operating companies or investment vehicles.