The Message
SWILY is a mantra for life. A movement that begins with three simple words, spoken first, spoken daily, spoken without condition: "I Love You."
Not "I love you because." Not "I love you when."
Just: I Love You.
This is the reset button.
The signal before the noise.
The breath before the sentence.
The pause that changes everything.
"In a world full of reaction, we choose response.
And every response starts the same way: I Love You."
The Movement
What started as a phrase on a tee has become a global signal—worn, shared, and lived across continents.
The Story ❤️
Start With I Love You began as a tattoo on Patricc's arm — not a slogan, not a brand, just a promise to live by.
When we moved to Sedona, Patricc, Kenny, and I rented a small kiosk in the center of town. The owners said we could paint a mural, so Patricc painted the red rocks of Sedona — and across the sky he wrote: startwithiloveyou.com
That mural changed everything. People stopped to take photos. Some smiled, some cried, some just stood there. Nobody knew exactly what it meant, but everyone felt something.
Patricc printed the first t-shirt so that the words read backwards — only visible in the mirror. The message was never about selling shirts; it was about reflection. You have to look at yourself to read it. You have to see yourself to believe it.
From that one mural, the phrase grew into a living message. We took billboards across Utah to launch Jimmy Flinders, and Start With I Love You became a breadcrumb trail — a scavenger hunt woven through lyrics, t-shirts, and secret QR codes.
Every artist, every brand, every song we create now points back here. If you find a lyric that feels like a clue, scan a hidden code, or follow the thread — you're already playing.
But this isn't a game you win or lose. The game is life itself.
And the only way to start… is with love. ❤️
Beyond the Tee
SWILY is more than apparel—it's music, books, games, and immersive experiences.